{"id":412,"date":"2013-04-22T11:55:17","date_gmt":"2013-04-22T16:55:17","guid":{"rendered":"http:\/\/www.whitehutchinson.com\/blog\/?p=412"},"modified":"2013-04-22T11:55:17","modified_gmt":"2013-04-22T16:55:17","slug":"social-stratification-of-location-based-entertainment-spending-continues-2","status":"publish","type":"post","link":"https:\/\/www.whitehutchinson.com\/blog\/2013\/04\/social-stratification-of-location-based-entertainment-spending-continues-2\/","title":{"rendered":"Social Stratification of Location-based Entertainment Spending Continues"},"content":{"rendered":"<p>Over the past year my presentations at conventions and articles in our <i>Leisure eNewsletter<\/i> have discussed the social stratification trend of location-based entertainment spending \u2013spending by higher income households is growing to be a larger and larger share of all such spending.<\/p>\n<p>The <i>Bureau of Labor Statistics<\/i> just released for the very first time consumer expenditure data on a mid-year basis, for the twelve months from mid-2011 through mid-2012. The data shows that the social stratification trend is continuing. In the calendar year 2010, the top 20% of income households (top quintile with $95,000+ incomes) accounted for 55.4% of all spending for location-based entertainment and fees. For the mid-2011\/2012 period their share had grown to 56.9% of all such spending.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_407\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2013\/04\/Social-stratification-entertainment.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-407\" class=\"size-medium wp-image-407\" alt=\"Click to enlarge\" src=\"https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2013\/04\/Social-stratification-entertainment-300x204.png\" width=\"300\" height=\"204\" srcset=\"https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2013\/04\/Social-stratification-entertainment-300x204.png 300w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2013\/04\/Social-stratification-entertainment-1024x697.png 1024w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2013\/04\/Social-stratification-entertainment.png 1407w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-407\" class=\"wp-caption-text\">Click to enlarge<\/p><\/div>\n<p>Back in 2000, the top quintile of income households only accounted for 50.5% of all such spending. So their share has grown by one-eighth while the share of spending by especially the lower income households has declined.<\/p>\n<p>What this means is that the market for location-based entertainment is shifting more and more to higher income households and they are the market to be targeted since those 20% of households now account for more than one-half (56.9%) of all such spending.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Bureau of Labor Statistics just released for the very first time consumer expenditure data on a mid-year basis, for the twelve months from mid-2011 through mid-2012. The data shows that the social stratification trend is continuing. <a href=\"https:\/\/www.whitehutchinson.com\/blog\/2013\/04\/social-stratification-of-location-based-entertainment-spending-continues-2\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17,37,38],"tags":[95],"class_list":["post-412","post","type-post","status-publish","format-standard","hentry","category-location-based-entertainment","category-out-of-home-2","category-socio-ecomomics","tag-social-stratification"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4dB0k-6E","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/comments?post=412"}],"version-history":[{"count":2,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/412\/revisions"}],"predecessor-version":[{"id":414,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/412\/revisions\/414"}],"wp:attachment":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/media?parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/categories?post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/tags?post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}