{"id":1836,"date":"2021-06-23T13:15:00","date_gmt":"2021-06-23T18:15:00","guid":{"rendered":"https:\/\/www.whitehutchinson.com\/blog\/?p=1836"},"modified":"2021-06-22T18:59:39","modified_gmt":"2021-06-22T23:59:39","slug":"update-on-the-current-surge-and-comfort-going-out","status":"publish","type":"post","link":"https:\/\/www.whitehutchinson.com\/blog\/2021\/06\/update-on-the-current-surge-and-comfort-going-out\/","title":{"rendered":"Update on the current surge and comfort going out"},"content":{"rendered":"<p>I<strong>s the current surge a temporary phenomenon? &#8211; <\/strong>In an <a href=\"https:\/\/www.whitehutchinson.com\/news\/lenews\/2021\/june\/article104.shtml#article\">article<\/a> last week in our company&#8217;s Leisure eNewsletter, we discussed how the current surge in attendance and revenues many location-based entertainment centers are experiencing shouldn&#8217;t be mistaken as a long-term trend. We now have some evidence from Dave &amp; Buster&#8217;s that the surge is likely a temporary phenomenon.<\/p>\n<p>In the last five weeks at the end of D&amp;B&#8217;s fiscal year that ended May 5, 2021, the top quartile of their stores achieved 120% of revenues compared to the same period in 2019. Also, the mix of revenues for all their stores in the last quarter of the fiscal year changed from 41% F&amp;B and 59% amusements in 2019 to 32% F&amp;B (a decrease) and 68% amusements (an increase) in 2021.<\/p>\n<p>D&amp;B&#8217;s explanation for both the revenue increases in many of their stores and the change in the revenue mix is that people are spending more time in their game rooms. As a result, they saw increases in per capita game spending compared to 2019. They also discontinued discounting, which contributed to the increased per capita game revenues.<\/p>\n<p>This explains the change in their revenue mix between F&amp;B and amusements. When people visited a D&amp;B, they were eating the same amount as back in 2019 but spending more in the game room.<\/p>\n<p><strong>Are regulars more likely to return? &#8211;<\/strong> The surveys I&#8217;ve cited in previous blogs on the percentage of adults comfortable visiting different leisure venues was for a cross-section of all U.S. adults, whether they had previously attended or not. Now we have a survey that breaks down the percentage of adults planning to venture out who previously did the activity at least monthly before the pandemic. And as I have suggested previously, the regulars who were doing things back in 2019 are more likely to return to doing them than people who were not previously regulars. For example, 56% of people who previously went to the movies, a concert, or the theater monthly pre-pandemic say they will be doing so in the next two weeks compared to only 35% of the general population. So it appears that past loyalty will survive the pandemic for most people.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"736\" class=\"wp-image-1837\" src=\"https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2021\/06\/chart-bar-chart-description-automatically-genera.png\" alt=\"Chart, bar chart\n\nDescription automatically generated\" srcset=\"https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2021\/06\/chart-bar-chart-description-automatically-genera.png 1650w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2021\/06\/chart-bar-chart-description-automatically-genera-300x134.png 300w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2021\/06\/chart-bar-chart-description-automatically-genera-1024x457.png 1024w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2021\/06\/chart-bar-chart-description-automatically-genera-768x343.png 768w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2021\/06\/chart-bar-chart-description-automatically-genera-1536x685.png 1536w\" sizes=\"auto, (max-width: 1650px) 100vw, 1650px\" \/><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is the current surge a temporary phenomenon? Are regulars more likely to return? <a href=\"https:\/\/www.whitehutchinson.com\/blog\/2021\/06\/update-on-the-current-surge-and-comfort-going-out\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[361,362,347,358,363,1],"tags":[],"class_list":["post-1836","post","type-post","status-publish","format-standard","hentry","category-coronavirus","category-covid-19","category-dave-busters","category-pandemic","category-post-pandemic","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4dB0k-tC","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/1836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/comments?post=1836"}],"version-history":[{"count":3,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/1836\/revisions"}],"predecessor-version":[{"id":1840,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/1836\/revisions\/1840"}],"wp:attachment":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/media?parent=1836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/categories?post=1836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/tags?post=1836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}