{"id":1407,"date":"2020-09-15T13:59:26","date_gmt":"2020-09-15T18:59:26","guid":{"rendered":"https:\/\/www.whitehutchinson.com\/blog\/?p=1407"},"modified":"2020-09-15T14:37:40","modified_gmt":"2020-09-15T19:37:40","slug":"the-gap-in-comfort-between-millennials-and-all-adults-starts-to-widen-for-some-activities","status":"publish","type":"post","link":"https:\/\/www.whitehutchinson.com\/blog\/2020\/09\/the-gap-in-comfort-between-millennials-and-all-adults-starts-to-widen-for-some-activities\/","title":{"rendered":"The gap in comfort between millennials and all adults starts to widen for some activities."},"content":{"rendered":"\n<p>I\u2019ve been following the weekly Morning Consult poll that tracks how comfortable adults are returning to different public activities. The latest September 11-13 poll shows a growing gap in the comfort (very or somewhat comfortable) of Millennials (ages 24-39) compared to all adults.&nbsp;<\/p>\n\n\n\n<p>Millennials and all adults show the same level of comfort going out to eat. One-third are very or somewhat comfortable (34%). For the other five activities shown in the chart below, Millennials are showing a definite uptick in comfort, whereas the comfort level for all adults remains flat. The widest gap is for visiting an amusement park. One-quarter of Millennials (25%) are currently comfortable compared to only one-sixth of all adults (17%).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"1024\" src=\"https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/09\/millennials-all-adults-comfortable-doing-activities-apr-29-30-to-sept-10-13.pages-858x1024.png\" alt=\"\" class=\"wp-image-1408\" srcset=\"https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/09\/millennials-all-adults-comfortable-doing-activities-apr-29-30-to-sept-10-13.pages-858x1024.png 858w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/09\/millennials-all-adults-comfortable-doing-activities-apr-29-30-to-sept-10-13.pages-251x300.png 251w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/09\/millennials-all-adults-comfortable-doing-activities-apr-29-30-to-sept-10-13.pages-768x916.png 768w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/09\/millennials-all-adults-comfortable-doing-activities-apr-29-30-to-sept-10-13.pages-1288x1536.png 1288w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/09\/millennials-all-adults-comfortable-doing-activities-apr-29-30-to-sept-10-13.pages.png 1700w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><\/figure>\n\n\n\n<p>Since Millennials are the target market for many out-of-home (OOH) entertainment and cultural activities, this positive trend is good news. However, even for the OOH entertainment or cultural activity with the highest level of comfort, a museum, still only a little over 1 in 4 Millennials are comfortable visiting (26%).&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re seeing an uptick in Millennials&#8217; comfort visiting different out-of-home entertainment and cultural activities <a href=\"https:\/\/www.whitehutchinson.com\/blog\/2020\/09\/the-gap-in-comfort-between-millennials-and-all-adults-starts-to-widen-for-some-activities\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[361,362,229,17,57,37,358,390,363,104],"tags":[],"class_list":["post-1407","post","type-post","status-publish","format-standard","hentry","category-coronavirus","category-covid-19","category-entertainment-2","category-location-based-entertainment","category-millennials","category-out-of-home-2","category-pandemic","category-post-lockdown","category-post-pandemic","category-trends"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4dB0k-mH","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/1407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/comments?post=1407"}],"version-history":[{"count":2,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/1407\/revisions"}],"predecessor-version":[{"id":1410,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/1407\/revisions\/1410"}],"wp:attachment":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/media?parent=1407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/categories?post=1407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/tags?post=1407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}