{"id":1349,"date":"2020-08-19T13:17:35","date_gmt":"2020-08-19T18:17:35","guid":{"rendered":"https:\/\/www.whitehutchinson.com\/blog\/?p=1349"},"modified":"2020-08-19T13:17:35","modified_gmt":"2020-08-19T18:17:35","slug":"peoples-comfort-returning-to-out-of-home-activities-on-the-decline","status":"publish","type":"post","link":"https:\/\/www.whitehutchinson.com\/blog\/2020\/08\/peoples-comfort-returning-to-out-of-home-activities-on-the-decline\/","title":{"rendered":"People\u2019s comfort returning to out-of-home activities on the decline"},"content":{"rendered":"\n<p>Up until early June, U.S. adults were showing increasing comfort in doing various out-of-home (OOH) activities. Then, in the latter half of June as the number of confirmed coronavirus cases began to surge, the share of adults who said they felt very or somewhat comfortable started to decline. In late July, significant differences emerged for the first time with Millennials beginning to increase in comfort for nearly every OOH leisure activity while Gen X \u2018s and Baby Boomers\u2019 comfort levels were continuing to decline. I haven\u2019t found an explanation for the differences. Then, in early August, the comfort level for Millennials took a steep decline, with their comfort levels again coming very close to that for all adults. Comfort levels for the three generational cohorts are now lower than they were in June.&nbsp;<\/p>\n\n\n\n<p>Results from an August 14-17 Morning Consult poll of 2,200 adults found that one-third of adults are currently comfortable going out to eat in a restaurant or caf\u00e9 (34%), one-fifth are comfortable going to a museum and only around one-sixth are comfortable going to OOH entertainment activities.&nbsp;<\/p>\n\n\n\n<p>The six graphs below plot the comfort level for all adults and for Millennials, where the differences are easy to see.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"1024\" src=\"https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/Share-adults-millennials-comfortable-outofhome-leisre-activities-858x1024.png\" alt=\"\" class=\"wp-image-1350\" srcset=\"https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/Share-adults-millennials-comfortable-outofhome-leisre-activities-858x1024.png 858w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/Share-adults-millennials-comfortable-outofhome-leisre-activities-251x300.png 251w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/Share-adults-millennials-comfortable-outofhome-leisre-activities-768x916.png 768w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/Share-adults-millennials-comfortable-outofhome-leisre-activities-1288x1536.png 1288w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/Share-adults-millennials-comfortable-outofhome-leisre-activities.png 1700w\" sizes=\"auto, (max-width: 858px) 100vw, 858px\" \/><\/figure>\n\n\n\n<p>The following graphs show the percent of each generation who felt comfortable doing the same six OOH activities. Both Millennials and Gen X (age 40-55) are the most comfortable doing all six OOH activities. OOH entertainment ranks the lowest, with less than one-quarter of Millennials and Gen X comfortable. Surprisingly, Gen Z ranks substantially less comfortable for the OOH entertainment and cultural activities. Boomers are the least comfortable for those activities<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"1024\" src=\"https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/Aug-14-17-comfortable-doing-leisure-activities-by-generation-968x1024.png\" alt=\"\" class=\"wp-image-1351\" srcset=\"https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/Aug-14-17-comfortable-doing-leisure-activities-by-generation-968x1024.png 968w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/Aug-14-17-comfortable-doing-leisure-activities-by-generation-283x300.png 283w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/Aug-14-17-comfortable-doing-leisure-activities-by-generation-768x813.png 768w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/Aug-14-17-comfortable-doing-leisure-activities-by-generation-1451x1536.png 1451w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/Aug-14-17-comfortable-doing-leisure-activities-by-generation.png 1700w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/figure>\n\n\n\n<p>That same August 14-17 survey asked adults how soon they will be returning to different OOH activities. Here\u2019s the percent of people saying they won\u2019t be returning to different activities for at least 6 months in the future.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/not-comfortable-going-to-for-at-least-6-months-1024x415.png\" alt=\"\" class=\"wp-image-1352\" srcset=\"https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/not-comfortable-going-to-for-at-least-6-months-1024x415.png 1024w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/not-comfortable-going-to-for-at-least-6-months-300x122.png 300w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/not-comfortable-going-to-for-at-least-6-months-768x311.png 768w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/not-comfortable-going-to-for-at-least-6-months-1536x623.png 1536w, https:\/\/www.whitehutchinson.com\/blog\/wp-content\/uploads\/2020\/08\/not-comfortable-going-to-for-at-least-6-months-2048x830.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Often, peoples\u2019 stated intentions and their actual future behaviors will be different. The rate of coronavirus infections and any medical breakthrough in preventing or treating Covid-19 could easily change actual behaviors one way or the other.&nbsp;<\/p>\n\n\n\n<p>Of course, all the above data represents an average for the entire U.S. Actual comfort levels, intentions and behaviors will vary by locality. In some areas of the country, they will be better, while in others they will be worse.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s the most current poll results on people\u2019s comfort levels and intentions on returning to out-of-home leisure activities.  <a href=\"https:\/\/www.whitehutchinson.com\/blog\/2020\/08\/peoples-comfort-returning-to-out-of-home-activities-on-the-decline\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Here\u2019s the most current poll results on people\u2019s comfort levels and intentions on returning to out-of-home leisure activities. ","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[361,362,388,387,169,346,302,17,57,37,358],"tags":[],"class_list":["post-1349","post","type-post","status-publish","format-standard","hentry","category-coronavirus","category-covid-19","category-gen-x-2","category-gen-z","category-gen-x","category-genz","category-leisure","category-location-based-entertainment","category-millennials","category-out-of-home-2","category-pandemic"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4dB0k-lL","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/comments?post=1349"}],"version-history":[{"count":1,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/1349\/revisions"}],"predecessor-version":[{"id":1353,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/posts\/1349\/revisions\/1353"}],"wp:attachment":[{"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/media?parent=1349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/categories?post=1349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whitehutchinson.com\/blog\/wp-json\/wp\/v2\/tags?post=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}