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Tag Archives: spending

Vacation Deficit (Staycation) Trend Appears Headed Up this Year

A recent poll found that the staycation trend that started back in 1996 is continuing into 2013, with less people confident they will take a vacation than last year, but those that do expect to spend 12% more. Continue reading

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2002-2011 Changes to Household Location-Based Entertainment Spending

The world of entertainment is evolving and toppling old models. . . The changing landscape of entertainment is having an adverse impact on location-based (bricks ‘n’ mortar) entertainment. Continue reading

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Interesting Facts about the Grandparent Market

Contrary to popular belief, the majority of today’s grandparents are under the age of 65. . . The sweet spot for grandchild-grandparent interaction is with grandchildren ages 6 to 11. . . 82% of grandparents report that they spend money to entertain and have fun with their grandchildren. Continue reading

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