Blog's home page Subscribe to Randy's blog

Category Archives: Demographics

Exactly Who Are the Affluents?

In our recent White Paper we described Affluents as people with personal incomes in excess of $70,000 who predominately live in households with two or more income earners with total household incomes of $100,000 or greater. We used that simple definition for brevity. However it is really more complicated than that, as household size has an impact of how much money it takes to live comfortably. Continue reading

Posted in Consumer expenditures, Demographics, Entertainment, feasibility, Target markets | Tagged , , | Comments Off on Exactly Who Are the Affluents?

Evidence of Continuing Long-Term Decline in Marriages & Births

Now along comes research published three days ago . . . that finds that these two trends will continue long into the future. Continue reading

Posted in children's entertainment, Demographics, Millennials, Recession, Singles, Target markets, Trends | Tagged , , , , , , , | Comments Off on Evidence of Continuing Long-Term Decline in Marriages & Births

Millennials aren’t necessarily who you think they are

The press continually implies that Millennials are a homogeneous group of approximately 19- to 34-year-olds. Nothing could be further from the truth. . . Continue reading

Posted in Consumer expenditures, Demographics, Entertainment, Location based entertainment, Millennials | Comments Off on Millennials aren’t necessarily who you think they are