Blog's home page Subscribe to Randy's blog

Monthly Archives: November 2016

First mover doesn’t succeed unless its also best mover

The conventional wisdom is that first to market can establish a stronghold in the market, a first mover advantage, making it difficult for later entrants to capture market share. However, a first mover advantage is never a sure thing. Being a first mover at the expense of being the best mover will often lead to a competitive disadvantage. Continue reading