Blog's home page Subscribe to Randy's blog

Monthly Archives: December 2010

Don’t count on cabin fever to drive attendance

Relying on people having cabin fever to drive attendance at a family entertainment center type facility is wishful thinking. The world of out-of-home entertainment has changed dramatically in the last decade or so. Several decades ago, short of playing Monopoly … Continue reading

Posted in Design, FEC, Location based entertainment, Out-of-home | Comments Off on Don’t count on cabin fever to drive attendance

Why so many FECs have marginal success or fail

Over our company’s 22-years working in the location-based entertainment (LBE) and family entertainment center (FEC) industries, which include bowling and other community-based out-of-home entertainment venues, we have been retained by many clients to analyze their poorly performing centers and develop … Continue reading

Posted in Design, FEC, Location based entertainment, Out-of-home, socio-ecomomics | Comments Off on Why so many FECs have marginal success or fail

Thoughts on the Future of LBEs & Digital Out-of-Home Entertainment

Recently Kevin Williams, publisher of The Stinger Report, an ezine that covers the digital out-of-home interactive entertainment industry, contacted me and several other industry leaders and asked about our take on the future of location-based entertainment and digital out-of-home entertainment. … Continue reading

Posted in Design, digital, FEC, Location based entertainment, Out-of-home | Tagged , , , , | Comments Off on Thoughts on the Future of LBEs & Digital Out-of-Home Entertainment

The importance of both value and values

The Great Recession has definitely made the consumer far more value conscious in their purchasing decisions. Today value means far more than the price, it means what you get for the price you pay. Often the less expensive items don’t … Continue reading

Posted in Cause marketing, Consumer, Location based entertainment, Recession, Socially conscious | Tagged , , , | Comments Off on The importance of both value and values