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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Sustainability A to Z: Still relevant for both consumers and industry

Research by The Hartman Group finds that both consumers and industry continue to be deeply interested in many facets of sustainability and that sustainability concerns and behaviors did not take a back seat during the recession. Whether it's voting with their dollars through considered purchases, organics, local foods, or recycling, The Hartman Group’s research found that consumers haven't tossed green thinking out the window in favor of new recessionary spending habits. Similarly, they found that corporate social responsibility (CSR) efforts appear relatively unchanged by the recession. The Hartman Group has shared the sustainability insights gleaned by its ethnographers working directly with consumers in a new interactive booklet called Gnomenclature on Sustainability (www.hartman-group.com/ gnomenclature/ ) that shows there are 26 ways, from A to Z, to view sustainability from the consumer perspective. Click on the above booklet cover to check it out.

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