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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Editor's Corner

Consumers are becoming increasingly sophisticated in their tastes and preferences. Gaining and keeping their loyalty is becoming more and more difficult every day. In this issue, we take a look at how important brand personality and give-it-to-me-my-way is to that loyalty equation. We also give coverage to...

• a new $40-million children's edutainment project, Wannado City, that will be opening shortly in Florida
• a possible example in Texas of how ego blinds sound business judgment
• a retired Wal*Mart Stores senior executive's take on Foundations Entertainment University

You will also notice in our new project section how our international work is increasing with new projects in Managua, Nicaragua, and Queretaro, Mexico.

If there is a particular topic you would like to see us cover in this eNewsletter or if you have news that you feel we should cover, don't hesitate to contact me via e-mail (www.whitehutchinson.com/ contact/ randy_white/ ) .

Randy White, Editor

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