How people decide where to visit

Google recently ran a survey on the ways people decide what restaurant to visit. We believe that the results would be the same for location-based entertainment and family entertainment centers. In order of priority, the decision factors are:

#1 – recommendations of family and friends
#2 – where you have been before
#3 – on-line web search on computer or smart phone

The survey results make clear how important it is to have a good website, including one that is smart phone friendly, and to claim and take control of your location on the web at Google Places and other sites (if you missed it, our last issue had an article on how to claim you listing on Google Places.)