Vol. IX, No. 7, August 2009

  1. Editor's corner
  2. Social media pays
  3. The future of leisure time; a new value equation
  4. The iconic hamburger/cheeseburger goes premium
  5. Business death spiral!
  6. Foundations Entertainment University, Oct. 6-8, Dallas, Texas
  7. BellaBoo's opens Sept. 15
  8. Vicki Stoecklin featured in two magazines
  9. Put your business correctly on the map
  10. 100 flavors in new Coca-Cola soda machine
  11. How Americans spent their time in 2008
  12. Chuck E. Cheese's reports 2nd quarter results
  13. New clients

[ Index of Previous eNewsletters ]

Chuck E. Cheese's reports 2nd quarter results

CEC Entertainment Inc., owner of Chuck E. Cheese’s, has reported 2nd quarter 2009 results. Comparable store sales were down 5.4% for the quarter and -2.4% for the year to date. By region of the country, comparable store sale results were:

The worst performing state was California with 73 units. Comparable store sales there were down 8.7% for the quarter. However, the average California store sales continue to outperform most other stores with sales still 20% higher than average for other stores. Excluding California stores, comparable store sales were down 4.4% for the quarter.

Management attributed the sales decline to the recession and the swine flu outbreak that severely hurt sales for about a six-week period. 

CEC plans to install hand sanitizer dispensers in all their stores. They have been testing a birthday blast cylinder that the birthday child stands in while money, tickets and vouchers fly around and the child tries to grab as many as possible. Results have been very positive, so CEC plans to roll them out into other stores. This is a good example of raising the fidelity of an away-from-home experience to counter in-home entertainment competition (see the Future of Leisure article above).

Vol. IX, No. 7, August 2009

  1. Editor's corner
  2. Social media pays
  3. The future of leisure time; a new value equation
  4. The iconic hamburger/cheeseburger goes premium
  5. Business death spiral!
  6. Foundations Entertainment University, Oct. 6-8, Dallas, Texas
  7. BellaBoo's opens Sept. 15
  8. Vicki Stoecklin featured in two magazines
  9. Put your business correctly on the map
  10. 100 flavors in new Coca-Cola soda machine
  11. How Americans spent their time in 2008
  12. Chuck E. Cheese's reports 2nd quarter results
  13. New clients

[ Index of Previous eNewsletters ]