Vol. VII, No 3, May-June 2007

In this issue

1. Editor's Corner
2. Is history repeating itself? Location-based children's centers
3. Last Foundations Entertainment University for 2007
4. Away-from-home food and entertainment spending
5. National Restaurant Association Show
6. Discover great field trips
7. The culture of pop versus soda
8. Finish what's on your plate or ...
9. Missed the slide show?
10. Identifying the healthful eaters
11. Get ready for the trans fat revolution
12. New and current projects

[ Index of Previous eNewsletters ]

Editor's Corner

In this issue, we are taking a look at a rapidly mushrooming segment of the out-of-home entertainment industry: location-based children's play, enrichment, tutoring and birthday party centers. The number of children hasn't changed that much since the last boom and bust of the soft-contained-play, pay-for-play centers, better remembered as the days of Discovery Zone. But all of a sudden, entrepreneurs are opening centers of all types to cater to young children. We've provided an overview of the types of centers sprouting up and our observations on the entire phenomena.

May was the month for the annual mega National Restaurant Show. We are surprised that so few people in the location-based entertainment industry attended, since food is so essential to an LBE's success. Based upon our research, location-based entertainment centers, and that includes family entertainment centers as well as all the types of children's play and entertainment centers, require destination foodservice if they are going to prosper. A destination restaurant drives frequency; entertainment alone does not. When destination dining and entertainment are combined into what is called eatertainment, per square foot sales are easily three times those generated by entertainment alone destinations. Read our article that summarizes some of the new equipment we found at the show, as well as important restaurant industry trends that were evident.

As usual, our eNewsletter contains a number of other informative articles, including information on a free webcast about trans fats and data on historic demographic trends in who spends how much on restaurants and out-of-home entertainment. And as you'll see from the last article, we are busy as ever working on a number of exciting and diverse projects.

Randy White
Editor

Is history repeating itself? Location-based children's centers

The number of location-based children's centers in the U.S. is soaring, fueled by the so-called promise of growing rich on a business with a relatively low start-up cost. But is it déjà vu all over again, harkening to the 1990s when pay-for-play centers opened in droves, only to wind up as industry road-kill?

It wasn't all that long ago that we saw the pay-for-play center bubble burst. Back in 1989, Ron Matsch and Al Fong, with backgrounds in physical fitness, opened Discovery Zone (DZ) in Kansas City, Missouri: the first children's pay-for-play entertainment centers anchored by soft-contained-play (SCP) units. The original DZs were around 9,000 to 11,000 square feet and later grew to as large as 18,000 square feet. McDonald's soon entered the scene with Leaps 'N' Bounds, legitimizing the industry with its better-executed concept.

On the verge of bankruptcy after a few years, DZ was acquired by a group of moneyed investors associated with Waste Management, and it was soon merged into Blockbuster. Blockbuster then bought the Leaps 'N' Bounds chain from McDonald's to eliminate its main competitor, converted them to DZs and expanded worldwide to a chain of more than 300 centers. Simultaneously, there was a rapid emergence of many wannabe and small chain knock-offs throughout the U.S. and Canada. Entrepreneurs were excited by the belief that total development cost would be $500,000 or less. Low start-up cost seems to bring entrepreneurs out of the woodwork. Some of those entrepreneurs succeeded in developing centers and keep them in operation for several years. At the height of what became known as the pay-for-play industry, there might have been as many as 500 units. Unfortunately, the concept of a pay-for-play center with a large SCP unit as an anchor, some games, a snack bar and party rooms didn't have legs (read Is soft contained play dead? to learn why).

What many entrepreneurs who where the DZ and Leaps 'N' Bounds wannabes failed to realize was that affordability to open a center does not equate to business success. Yes, when the cost is in the $500,000 range, it makes it possible for many people to secure the financing to open. Unfortunately, the zeal to open their own businesses often blinds entrepreneurs to the realities of what really works business-wise. Or to put it another way, the ability to open a business does not mean the business will stay open long term.

In March 1996, DZ filed for Chapter XI bankruptcy and was purchased by a new owner for about 10 cents on the dollar. A number of the stores were closed. The new owner retrofitted the remaining centers with laser tag, an art studio, a toddler play area and made other upgrades, including introducing branded food to the snack stand. But the new formula still didn't work.

DZ filed bankruptcy in 1999 for the second time, this time Chapter X. The company was liquidated and all stores were closed. A few entrepreneurs purchased some of the locations, tried different formulas, including adding rides, but to the best of our knowledge, none are still operating. Chuck E. Cheese's purchased approximately 15 of DZ's locations for conversion to its concept. DZ, the knock-off operators and the SCP pay-for-play industry basically became history. Maybe 1% of the DZ knock-offs survived long term. A completely different concept, known as children's edutainment or discovery play centers, emerged in the mid-1990s and continues to prosper.

So here we are some 18 years after SCP centers emerged and 8 years after DZ's final demise, and what is happening? Entrepreneurs attracted to the cost of $500,000 or less to open a center are coming out of the woodwork again. This time all the excitement has been brought on by what we have identified as six basic concepts of small children's centers:

• Dedicated birthday party centers, such as the franchised Pump It Up, Bounce U, The Play Factory, Oogles n Googles, Little Scoops and Monkey Joe's chainsand the licensed Heroes The Party Experience concept.
• Facilities focused on preschool children's movement and developmental gymnastic classes, including what are called mommy-and-me sessions. There are a large number of franchised operations, including Gymboree Play & Music, Rolly Pollies, J.W. Tumbles, The Little Gym, Jump' n Play Gym, Gym Rompers, and My Gym, as well as many independent centers.
• Centers focused on tutoring and advancing children academically. These include the franchises such as FasTracKids, Mathnasium, The Tutoring Club, Huntington Learning Centers, LearningRX, JEI Self Learning Centers and CompuChild.
• Children's enrichment classes for everything from art to music to cooking. There are a large number of franchises popping up focused on this enrichment angle for young children. Examples include Abrakadoodle, Young Rembrandts, Kids 'n' Clay, Kidz Art, Viva The Chef, Young Chefs Academy, and Batter Up Kids.
• Pay-for-play centersthat offer general admission all week long. Most of these centers rely on soft-contained-play equipment as their major play components. These centers offer birthday parties and usually offer some food, as well.
• A new variety of centers often called open-play or at-home moms play cafés (stay-at-home moms is no longer a politically correct term, as many mothers at home have home businesses, work part time or job-share). These range in size from about 2,500 to 8,000 square feet and include a large variety of play components, often in an open room. Some have food. Usually they are closed to the general public on weekends, when they offer birthday parties. We have identified about 30 of this type of center throughout the U.S. As the most nascent category, these centers have not evolved into any consistent formula of offerings or design.

Not all the new centers clearly fall into these six center categories. Some are combinations, while others may be predominately one category, but also have elements of one or more other types.

No different than in the early 1990s, entrepreneurs are chasing after these many concepts, some proven and others unproven. (Our company's observation is that any new concept needs a minimum of a three-year proven track record to be considered a viable business model.) Some are purchasing franchises, and others are trying to develop their own concepts on a shoe-string budget. Centers are sprouting up across the country at a breath-taking pace.

Here's a more in-depth look at these concepts:

Dedicated birthday party centers

Since the early 1990s, commercial out-of-home birthday parties have been a big market. Some family and children's entertainment centers have held more than 100 parties a week. Mass produced birthday parties have always been a key component of Chuck E. Cheese's success.

What is different with these new dedicated birthday party facilities is that rather than offer parties as part of a primary entertainment destination, the facilities are designed predominately for parties and not for walk-in entertainment customers. Many of the facilities are located in low-rent, office-warehouse flex-type buildings, rather than in retail locations, and they generally operate only on Friday nights, Saturdays and Sundays when everyone wants to hold birthday parties. Some centers have open-play sessions during limited weekday hours or host private events to try to supplement their incomes. Most of the facilities rely on inflatables as a key play component, contributing to a low entry cost, which probably accounts for this industry segment's rapid growth.
We haven't studied these dedicated birthday party facilities in great depth. We know that success will depend a lot on the skill of the operators to pick good locations and offer a great party experience, especially for the birthday party child. Inflatables and other play equipment do not translate into a memorable birthday party experience. It's the people who facilitate the party who really make the difference. Being an entrepreneur does not necessarily translate into being a great party facilitator. With the market becoming crowded, and with a business model that depends on being open only about 20 hours a week, we have our doubts as to how many of these centers will prove to be truly profitable long term -- and not just a part-time job or hobby for their owners.

Movement and developmental gymnastic type centers

Years ago Gymboree proved there was a market for young children's movement classes and mommy-and-me sessions. However, the early business model did not rely on a dedicated business location. Rather, franchisees held classes in church basements and recreation centers, which made for very low overhead. Now Gymboree, Little Gym and the other franchises and independents are renting store space for the centers. To help cover the higher fixed overhead, they have broadened their offerings to include additional types of classes, including dance, Karate, cheerleading, children's yoga, art and sports skills. Some have incorporated baby signing into the class curriculums (young children can learn basic signing before they can learn to talk). All also offer birthday parties at limited times when classes are not being held. Some have a parents' night out, or what Gymboree calls a parents' survival night, where parents can drop off their children. If you haven't seen one of these facilities, click here to see a virtual tour of a Little Gym.

Tutoring and academic advancement centers

Some children have always required tutoring to help them with school. However, today's parents are increasingly concerned that their children succeed in school so they will be accepted by top colleges. Other parents, as part of the trend of our modern culture to pursue self-actualization, want to give their children every opportunity to achieve their full potential. This has lead to the increased demand for centers that tutor and help children advance academically, acquire other life skills and pursue interests, such as in children's enrichment centers described below.

Children's enrichment classes

These centers generally focus on one type of activity, such as art or cooking, and are located in small stores. Their popularity has grown due to the cut-back in many school art and extracurricular programs and children's increasing interest in learning to cook. This interest is fueled by both the new food flavor profiles that children are experiencing in restaurants and the star status of many chefs, especially on the Food Network and other culinary TV shows that many children watch.

SCP pay-for-play centers

Some entrepreneurs are opening pay-for-play centers, many similar to the Discovery Zone and pay-for-play centers from the early 1990s, though typically smaller in size, less well-executed and minus the games. The ones we've seen have even less finishes than DZ had back in the 1990s. Some are little more than a painted warehouse space with a large SCP unit, maybe some toddler toys and a bunch of tables and chairs in the middle of the large open space, plus a snack bar.

So what explains this phenomena, this groundswell of entrepreneurs who believe they are on the road to riches, especially the ones developing variations on pay-for-play centers? Unfortunately, history does tend to repeat itself. We call it 'industry amnesia' – failing to learn from the lessons of the past. These entrepreneurs are younger and were not part of the industry during the era of DZ's demise. Some of these entrepreneurs are former at-home mothers who experienced a need for a place for moms to visit with their children. They recognized a market, but executed a concept based upon their limited business experience, and perhaps the encouragement of a SCP supplier who saw a potential sale (there are actually some very ethical SCP suppliers who advise against such concepts). Like many things in the location-based entertainment industry that are counter-intuitive, what can seem logical to a novice is actually not what works, and in this case, add a strong dose of industry amnesia.

What has changed in the ensuing years that would suddenly make a proven flawed concept viable today? There has been a slight increase in the number of young children since the early 1990s, but the increase is only about 8%, not sizable enough to make that much difference in the economics. Several factors that are probably fueling young children's participation in enrichment classes, the movement/gymnastic type sessions and open-play and play café type centers are:

• Recent brain research has substantiated the importance of a child's brain development in the first three years.
• Mothers today are more educated, which affects their desire to see their children participate in enriching and educational type activities.
• The emergence of what USA Today has labeled Alpha Moms - educated, tech-savvy, Type A moms with a common goal: mommy excellence. They are kid-centric and view motherhood as a job that can be mastered with diligent research.

However, these trends do not support the viability of SCP centers. Hopefully, not as many entrepreneurs will get burned this go-round compared to the large number who lost it all in the early 1990s.

Open-play centers and play cafés

What is interesting is that some of these market savvy former at-home moms have started new versions of facilities catering predominately during the weekday to at-home moms with their pre-grade school children rather than to the wider age range of children up to about eight years old that the SCP centers target. These more focused facilities have many different names including open-play centers, play cafés or playcafés, parent-and-child cafés, playspaces and family lifestyle clubs (a strange name that evolved in New York City, but then again, many things in New York City are strange unless, of course, you live there). They are appearing in various sizes with different combinations of offerings including large open areas with play and riding toys, sometimes some soft-contained-play equipment, a small inflatable ball pit, pretend areas, horizontal climbing walls, mommy-and-me type movement sessions, creative play sessions, multiple types of enrichment classes and party rooms. Food and beverage offerings vary from none to snack bars with coffee, sandwiches and wraps to organic food restaurant areas.

The following photos will give you an idea of what many of the pay-for-play, open-play and playcafé centers look like. We have not included the names of the centers to protect the guilty.

Where we believe many of the new entrepreneurs are getting themselves into trouble is by trying to produce centers on low budgets of several hundred thousand dollars. For that price, you just can't produce the quality facility that today's consumers, and especially most at-home moms, expect.

One thing that has changed since the 1990s is that today's parents, and especially at-home moms, are much more sophisticated in their tastes and discriminating than in the past. Women today are postponing having children until much later and life, many to pursue professional careers. So when they do have children and stay home, they are seeking the previous opportunities they had to interact intellectually and socially with their peers. They have been exposed to much more sophisticated life outside the home, including the coffeehouses, cafés and restaurants they frequented. They now want to continue to enjoy many of those same opportunities, but need to take their children with them.

Putting some play equipment in an open floor area in a warehouse finished space with some inexpensive furniture just doesn't cut it today. The bar has been raised quite high, along with moms' expectation levels fueled by quality restaurants, including quick-casual options such as Panera Bread, Atlanta Bread Company and Corner Bakery Cafe, and retailers, hotels, even airports. Even fast food restaurants have dramatically upgraded their interiors and finishes compared to the way they looked in the 1990s to retain and attract today's customers.

Our experience is that to develop the quality facility that will attract at-home moms, and especially the upscale white-collar family moms who have the most disposable income, costs somewhere between $150 and $250 per square foot turn-key in a rented space (total investment required to open the doors). This includes a kitchen that can produce a good variety of café-type foods, including soups, salads and sandwiches, including hot selections, and specialty coffees and teas.

Our company is designing and producing play cafés for our clients based upon the proven and successful children's edutainment center model we have perfected over the past 12 years. Our play café model is basically a reduced-size children's edutainment center, with developmentally appropriate children's play activities for kids five and younger, offering a quality café ambiance and selection of food and beverages. The playcafés are open for walk-in business from early morning to late afternoon. On weekends, they offer only private birthday parties. These playcafés cost in the range of $200 per square foot. Our research shows that in the right locations, there is a more than adequate market of at-home moms of children five and younger in families with adequate disposable incomes to produce adequate business revenues to support that size investment.

Being able to open a business and having it succeed long term are two different issues. No, we believe the odds are extremely slim that centers can succeed at a cost of around $50 to $100 per square foot, or $200,000 to $400,000 total for a 4,000-square-foot facility.

Some of the concepts will prosper, some will barely survive, and many, unfortunately, will close. We are already seeing over expansion in some East Coast markets, with many of the open-play centers closing or being offered for sale. These entrepreneurs are all well-intentioned, but unfortunately, many don't understand the essentials of developing commercial play areas and learning concepts for children. They have no experience concerning the requirements of creating a destination that appeals to both today's mothers and their children and one that will have high repeat appeal to generate the per capita sales necessary to earn a market rate return on the investment. Many hope to create a successful business model at minimal cost, not understanding that with modern moms' high expectations, it takes a higher caliber and more expensive facility to be successful in such a competitive market place. Today, under-spending on the quality of a center is riskier than over-spending (see more in our recent article, Finding the investment sweet spot). Some are over-estimating market potential and the size of the slice of the pie they can get. Others don't understand both design and operational issues necessary to get maximum utilization from the space.

Last Foundations Entertainment University for 2007

The last Foundations Entertainment University for 2007 will be July 17-19 in Kansas City, Missouri. This is always a very popular Foundations, as Tuesday includes a fun-filled evening and tour at Paradise Park, an indoor-outdoor family entertainment/children's edutainment center that won the 2004 Golden Token Award for the best new family entertainment center.

Attendees at the April 2007 Foundations Entertainment University in Chicago, Illinois.

Click here to learn more and register. Early registration rates ends this Friday, June 8.

Away-from-home food and entertainment spending

U.S. families with children spend a substantial chunk of change away from home on food and entertainment. But how much they spend varies drastically by household income, and this information is vital to you in targeting the right market to keep your LBE in the black.

We constantly review mega-trends and how they affect the revenue of eatertainment and location-based entertainment venues. Here are recent findings from our research:

Spending in the U.S. by families with children is very significant. Their 2005 combined spending for food away-from-home and entertainment fees and admissions represents 43% of that category's total spending by all households.

We looked at U.S. per household spending in that category from 1984 to 2005 by income quintiles and inflation-adjusted the spending for all years to be in 2005 dollars.

The graph makes several things evident. First, there is a difference in household spending by quintiles of income. The 20% of households with the highest incomes spend significantly more than the other four quintiles – 70% more than the fourth highest quintile and more than five times as much as the 20% of households with the lowest incomes. Second, over the 22 years, only the top and fourth-highest income quintiles have increased spending, while the spending of the three lowest income quintiles has declined. The top quintile has increased its spending by 6% and the fourth-highest quintile by 4%. Remember, this is in inflation-adjusted dollars to give you a realistic picture.

The data and graph make clear that the top 40% of households by income are representing the largest slice of the overall spending pie for food away-from-home and entertainment fees and admissions (65% of all spending in 2005).

For more information on entertainment and restaurant spending, see last issue's article, Restaurant and entertainment expenditures.

National Restaurant Association Show

There's more to do at the National Restaurant Show than stuff your face with delicious food samples. This is where you can spot trends in the making -- so you can keep your business one step ahead of the competition. Read on to get a sneak peek at the next big things in the foodservice industry.

This year the National Restaurant Association Show in McCormick Place in Chicago, Illinois, drew 73,000 attendees from 50 states and 110 countries, including Randy White, our CEO, and Jolie Stoecklin, our Procurement Director. With 2,140 exhibitors, it took a good three days to walk the floor and check them all out. Also, because many were food suppliers offering samples, you can only eat so many samples a day.

Scenes from the 2007 National Restaurant Association Show
(click photo to start slide show)

We observed several trends at the show. Green and natural are in. There was a significant increase in the number of exhibitors featuring sustainable products and natural and organic foods compared to what was displayed at the 2006 show. The Green Restaurant Products Pavilion had nearly twice the number of exhibitors as last year.

Even equipment suppliers are going green. BioHitech America introduced the BioX, a piece of equipment designed to decompose and dissolve up to 1,500 pounds of organic waste a day. Microorganisms, water and a natural deodorizing chemical made from plant and flower oils are added to the waste to make the compost process work. What leaves the machine is 90 percent water. Just a little bit of organic material remains.

“I think restaurateurs see a green restaurant as a way to differentiate themselves in the marketplace," says Colin Butts, marketing manager for Fabri-Kal, which is based inKalamazoo, Michigan, and manufactures custom and stock thermoformed plastic products. Butts' company offers Greenware, a line of premium cold drink cups and lids. The line is made from NatureWorks Poly Lactic Acid and derived from natural corn materials. According to the company, the product is 100-percent renewable through annual corn harvests and fully compostable in municipal and industrial facilities.

You can find just about everything imaginable and unimaginable at the restaurant show. How about machine that can cut and de-vein thousands of shrimp a minute, or suppliers with hundreds of pepper mills? In terms of food products, there were half a dozen gelato suppliers. The quality of ready baked frozen desserts was amazing. Chocolate drinks continue to be popular. Perhaps the best sampling of all was the chocolate martini.

Sometimes it's the simplest things you wish you'd thought of. Introduced this year by Simple Solutions was a disposable plastic CaterPlate that has a fork, spoon and knife that detach and a recess to hold a wine glass.

Additional reviews of the 2007 National Restaurant Association Show:

NRA Show 2007 attendees got to play with cutting-edge equipment and sample a wide variety of products on the exhibition floor. Watch Rick Tramonto of Tru comment on this year's show and some of the most interesting products featured there: Google video

Monica Eng of the Chicago Tribune describes the top 10 things she discovered at this year's NRA Show. No. 1 was the die-hard loyalty of Starbucks fans, even when other high-quality coffees were being given away for free nearby. Her second revelation was the popularity of Pepsi despite a plethora of healthy drinks. Read more of what she found: Chicago Tribune (free registration)

The influence of Asian and other ethnic cuisines on American restaurant menus was highly apparent to attendees of the 2007 NRA show, some of whom might have sipped a bottled mojito at the Cadbury Schweppes pavilion. Samples of international foods, ranging from Japanese ice cream flavored with Okinawan purple sweet potatoes to Australian barramundi, supported one chef's claim that U.S. food has "gone global." Read Maria Sonnenberg's of Florida Today review of this and other things she found at the show: Florida Today

Many green messages were conveyed at the NRA Show. U.S. restaurants are searching for ways to help the environment. Sustainable products are said to be the "here and now" solution to the environmental problem, and one product maker says he has found a way to minimize food waste. Read more about green restaurant products at the NRA Show: QSR Magazine

Discover great field trips

A Guide to Great Field Trips by Kathleen Carroll was recently published and covers every aspect of creating and operating successful field trips. Work by White Hutchinson was heavily referenced in the first chapter of the book.

The culture of pop versus soda

You say to-MAY-to, and I say to-MAH-to. But what you say when it comes to requesting soft drinks depends on your geography. Forget red states and blue states! Our country is divided between pop, soda and coke, with some really strange preferences thrown into the mix.

In last our last eNewsletter, we described some cultural differences in breakfast preferences in various geographic of the United States. Geography also affects language, with what you choose to call a soft drink a prime example. Ask for “coke” in the South, thinking you will get a Coca-Cola, and instead, you'll get the reply, “What kind of coke?” In the South, coke means any carbonated soda. In the Midwest (with the exception of the greater St. Louis area), you need to ask for pop or you will get a funny look, and in Northeast and California they will only understand if you call it soda. Confused? Then remember that some folks in the Smokey Mountains and parts of the Carolinas use the term dope, and parts of eastern New England call carbonated soda drinks tonic.

Below is a map showing the regional differences. For more information, check out popvssoda.com.

Finish what's on your plate or ...

Most restaurants charge customers for what they eat. But restaurateurs in some of Hong Kong's all-you-can-eat 'hot pot' and sushi joints apparently have some up with a different idea, one aimed at reducing food waste. Read on to find out more.

Some restaurant industry professionals believe we will see more technology solutions for reducing restaurant food waste (see story above about the BioX machine). Well, things may already be at the extreme in Hong Kong.

Perhaps you remember your mother telling you as a child that you should eat everything on your plate because children other parts of the world were starving. Now, there's an even better reason in some Hong Kong restaurants. If you don't eat everything on your plate, they will fine you. Yes, that's right. They make you pay extra. At some of the all-you-can-eat 'hot pot' and sushi joints, the restaurateurs are fining customers who put too much on their plates and then don't eat it. One hot pot restaurant charges 64 cents per ounce of leftovers and one sushi restaurant charges $1.28 per piece of leftover sushi.

Missed the slide show?

As a result of technical challenges (a polite way of saying we goofed), the slide show of Hong Kong was not visible in the last eNewsletter. If you would like to see it, click here.

Identifying the healthful eaters

Consumers in increasing numbers are clamoring for healthy and healthier food choices at restaurants, but who are these people? Consumer Reports on Eating Share Trends conducted a survey to find out exactly that, including age, gender and household income. Read on to see the results.

Consumers are increasingly seeking healthful food choices. Recently, NPD Group's Crest (Consumer Reports on Eating Share Trends) market research conducted a survey to determine who is seeking healthful fare at foodservice establishments. The results looked at the percentage of all health-conscious restaurant patrons fit into the total market. However, percentages do not tell the whole story, as each group has a different number of patrons. So we analyzed the data to develop an index number. An index of 100 represents the group with the lowest percentage of its members seeking healthful foods. An index of 200 means the group has twice the percentage of healthful eaters as the group represented by the 100 index.

Following are the results based upon age groups and household incomes:

As the charts show, healthful eaters skew toward upper-income households and people 18 to 34. Also, of all health-conscious restaurant customers, 55% were women versus 45% men.

This data has important implications for location-based entertainment and eatertainment facilities that target these prime health-conscious customers. To satisfy them, the menu needs to have options for healthy eating. This is especially crucial for play cafes and children's edutainment centers, where the primary adult customers are higher income mothers in their late 20s to mid-30s and for young adult concepts such as bowling lounges that target high income 20- and 30-somethings.

Get ready for the trans fat revolution

It's not every day that you can get absolutely free information on an issue that is sweeping the restaurant industry – one that can have a tremendous impact on your business if you offer food as part of your concept mix. Read more to find out where to tune in to get the skinny on trans fats.

Unless you've been living under a rock, by now you've heard the fuss about trans fats. And you would have to be only slightly less aware to miss all the news that many restaurant brands – including some of the biggest – have either gone trans-fat-free or have announced their intention to do so in the near future.

But what exactly is involved in making this switch? And why is everyone doing it? Are there adequate supplies? Are customers going to hate the taste of your food now? When a tide like this sweeps the restaurant industry, it's a good idea to get the facts straight and understand what such a switch means for your business.

These are just some of the issues that will be addressed in a no-cost webcast by QSR Magazine (QSR stands for quick service restaurants) June 28, 2007, at 3 PM Eastern /Noon Pacific time. You'll hear from Chris Koetke, dean of culinary arts at Kendall College and an authority on soy-based solutions, results of recent research into frying with trans-fat-free oils, and about the experience of operators who have already made the switch.

New and current projects

Family entertainment center, Western Texas
We're examining the feasibility of redeveloping a vacant Wal-Mart as a family entertainment center in a small western Texas town.

Nibbles PlayCafé, greater Chicago area
Designs have been completed and construction is underway on this at-home mothers' playcafé in a northeast suburb of Chicago.

Nemacolin Woodlands Resort, Farmington, Pennsylvania
We're working on designs to convert a former 48,000-square-foot retail store at the luxury Nemacolin Woodlands Resort into a multi-generational entertainment complex.

Silverlake Family Recreation Center, Erlanger, Kentucky
We are assisting the client with feasibility and projections for an outdoor water park addition and working on feasibility and preliminary designs for a 50,000-square-foot building addition to incorporate family entertainment, a restaurant, children's enrichment workshops and celebration facilities for this popular Northern Kentucky 70,000-square-foot fitness, health, recreation and swim club. Part of our work includes the re-branding of Silverlake Family Recreation Center to become a multi-faceted family club to be known as Silverlake – The Family Place.

Play Cafes, various locations
We are currently working on feasibility, site selection and design for four playcafé clients – one in northeast U.S., one in the South, one in the Midwest and one in the north central U.S.

Mother Nature's Farm, Gilbert, Arizona
We're completing a master plan design and working on zoning approval to expand this agritainment attraction to include a farm store, farm restaurant and children's discovery farm.

Bowling lounge and family entertainment center, Southern U.S.
We're examining feasibility for a bowling lounge and family entertainment center concept in a major southern U.S. city.

Family pizza buffet-entertainment centers, various locations
We're working with four family pizza buffet-entertainment center clients on site selection and feasibility, with three in the U.S. and one in the Middle East.

Three Rivers Park Children's Discovery Play Center, Gary/Lake Station, Indiana
Expect an early 2008 opening for this 22,000-square-foot children's edutainment center. Click here for more information.

Carolyn's Country Cousins Pumpkin Patch, Liberty, Missouri
We continue our consulting services at this popular Kansas City agritainment facility on everything from cash management to play equipment safety to food and beverage to traffic flow.

Family eatertainment center, Nassau, The Bahamas
We're working with a client on feasibility and site selection for an 18,000-square-foot family eatertainment center to be part of a mall.

Cherry-Crest Farm, Ronks, Pennsylvania
We continue our consulting and master planning for this agritainment and corn maze facility in the middle of the Pennsylvania Dutch and Amish, Lancaster, Pennsylvania tourist area.

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