Vol. IV, No 5, May 2004

  1. Editor's Corner
  2. Baby Boom on the Horizon & Changing Values
  3. Apology to the Horses
  4. Want to Be a Success in the LBE Business?
  5. Getting Wiser to Teens
  6. I Did My Homework, I Know My Market Area
  7. Summer Foundations Announced
  8. Mom-preneuer Speaks
  9. Cloning Dinosaurs
  10. Kid-Friendly Dining
  11. Carbohydrates Take a Toll
  12. New Projects

[ Index of Previous eNewsletters ]

Getting Wiser to Teens

If you market to teenagers, there's a new book that should give you some good insights into the teen market and how to reach teenagers. Peter Zollo has pulled together information from his firm's (Teenager Research Unlimited) twice-yearly syndicated TRU Study and qualitative-research studies in this updated, expanded and revised 435-page edition of Getting Wiser to Teens: More Insights into Marketing to Teenagers, 3rd ed.

Vol. IV, No 5, May 2004

  1. Editor's Corner
  2. Baby Boom on the Horizon & Changing Values
  3. Apology to the Horses
  4. Want to Be a Success in the LBE Business?
  5. Getting Wiser to Teens
  6. I Did My Homework, I Know My Market Area
  7. Summer Foundations Announced
  8. Mom-preneuer Speaks
  9. Cloning Dinosaurs
  10. Kid-Friendly Dining
  11. Carbohydrates Take a Toll
  12. New Projects

[ Index of Previous eNewsletters ]