Eatertainment and Restaurant Design and Consulting Services
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The White Hutchinson Leisure & Learning Group is a full-service feasibility, design, production and consulting company for location-based family and children's leisure, entertainment and eatertainment venues.
Our production services are not limited to the physical eatertainment facility. Rather, our comprehensive approach covers every aspect of developing, building, setting-up, opening and operating an eatertainment facility.
White Hutchinson has a core team of design and other professionals (our Production Alliance) including the disciplines of architecture, interior and mechanical design; market research; brand, name and logo development; acoustics and audio-visual design; horticulture and landscape design; kitchen design; menu and recipe development, product sourcing, entertainment and play attraction design and procurement; game room operation; graphics, wayfinding and sign design; development of operating procedures; screening and hiring key staff, staff training, and other aspects of management start-up. Additionally, we collaborate with the best quality suppliers throughout the world on the design of entertainment and play equipment and events.
We have found from experience that the only way we can deliver a quality and successful project to our clients is through a comprehensive and tightly managed production process that coordinates all aspects of the business, just not the architectural improvements. Eatertainment facilities are very specialized and there are hundreds of facility, equipment, operations, branding and marketing details that need to be simultaneously addressed and coordinated during development for success.
White Hutchinson prides itself on its independence. Unlike many consultants, designers and producers who derive secondary income from commissions on equipment or from contractors they specify for clients, which could bias their advice to clients, our ethical standards prohibit us from accepting any such income. As a result, we have no loyalties or obligations to any suppliers or contractors. We have no ownership, nor will we accept any commissions, rebates or other compensation from suppliers or contractors. We believe it is our job to represent the best interest of our clients and help them make the best business decisions, which sometimes is to not to proceed with a project.
Our comprehensive production services cover every aspect of developing, opening and operating a fully branded eatertainment facility, including:
- Site evaluation/selection
- Market research and feasibility
- Focus groups/qualitative guest research
- Cultural research
- Financial projections
- Cost estimates
- Mix/program development
- Operating capacity/design day calculations
- Space/adjacency planning
- Concept planning
- Brand development
- Project name development
- Logo and graphic identity design
- Schematic design
- Architectural design
- Interior design
- Mechanical design
- Civil engineering design
- Landscape design
- Children's safety design including ASTM and CPSC compliance
- Design for adult and children's accessibility
- Design for family friendliness
- Wayfinding/sign design
- Acoustic design
- Audio-visual design
- Lighting design
- Custom millwork design
- Assistance with selecting security systems
- Food service:
- Menu development
- Recipe development
- Product sourcing
- Kitchen, counter area and bar design
- Develop menu board concepts and designs
- Quality control and sanitation practices and manuals
- Policy and procedure manuals
- Hiring assistance
- Training manuals
- Food service personnel training
- Kitchen set-up
- POS and technology systems selection and set-up
- Start-up operations
- Furniture and fixture design/specifications and procurement coordination
- Custom design/specification and procurement coordination for all entertainment and play attractions, equipment and supplies
- Assistance with selection, procurement or contracting and set-up of games
- Redemption store design, merchandising and prize selection and procurement
- Custom theming and finishes design/specification and procurement coordination
- Design/specification and procurement of all finish materials
- Admissions/POS/Debit card system specifications and consulting
- Capacity calculations for all entertainment and events
- Coordinate reviews and approvals with all governmental entitlement agencies
- Assistance with selecting a contractor
- Coordinate final construction documents, specifications and bids
- Review and approve all color dye lot, color finishes and material submissions
- Review and approve shop drawings
- Construction progress inspections
- Coordinate installation of all furnishings, fixtures, entertainment and play equipment, signage and other finishes
- Develop and monitor development schedule
- Mascot/costume character design and procurement
- Advise on design of brochure & collateral
- Advise on birthday party programs
- Develop safety and sanitation policies and procedures
- Develop job descriptions
- Search and screening for key staff
- Assist with other employee screening/selection
- Staff training
- Advise on on-going in-house training programs
- Advise on development of personnel policies and procedures.
- Advise on development of sponsorship concepts and implement in design
- Advise on development of sponsorship program
- Advise on required training for first aid and CPR
- Advise on emergency and safety policies and procedures
- Develop working with children and families customer service manual for staff
- Customer service training for working with children and families
- Development and training on hygiene, health and sanitation policies for all play areas
- Birthday party training
- Training for all other areas of operations as required
- Management/culture design assistance including organization chart and staffing requirements
- Assistance with all other areas of management and start-up of operations as required
- Prepare punch lists
- Post occupancy evaluations
- Develop post occupancy adjustments
- Post occupancy re-training
- Consulting and assistance on all other areas of development, design, opening and operations
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