ReachWomen specializes in studying, learning from, reporting about and advising clients on the behavior of women consumers.    

With all the economic influence they wield, it is important to learn how women want to gather information during their buying process long before you start to market your product or service.  ReachWomen will help you better connect with your women's market through consulting, content development and industry connecting services.  Just give Lisa a call at: 541-685-9400.

ReachWomen news: 

• The book co-authored by ReachWomen's own Lisa Johnson and Andrea Learned, Don't Think Pink: What Really Makes Women Buy - And How To Increase Your Share Of This Crucial Market (AMACOM, June 2004), is reviewed in the May issue of American Demographics.
  
  
• On that note, Don't Think Pink is available for pre-order at a bookstore in your town or online.  Plan to pick up a copy and learn why transparently marketing to women is preferable to thinking pink, among other things.    
  

Remember: No matter the project, it is worth the extra effort to join the existing conversations of women and invite them to partake of your brand!